Ola launches two brand new tech features to facilitate cab booking on the app. The 'Just in Time' feature sends real-time smart notifications to users, at the instant when a cab becomes available or when peak pricing for user's desired cab category ends. Ola has also rolled out 'Rich Notifications' on its app, which help users track their booked ride through real-time Push Notifications.
Ankit Bhati, Co-Founder and CTO, Ola, said, "Ola has always focused on ensuring adequate supply to match growing demand, but there are occasions when demand completely outstrips supply. To enable customers to do more while they wait to book or board a cab, Ola has developed 'Just in Time' and 'Rich Notifications', to provide real time cab updates. These features work on predictive analysis of data to provide smart real-time push notifications to its customers."
He further added, "An average Indian customer stores up to 32 apps, and spends over 169 minutes on their device, every day. It can sometimes get overwhelming to manage and shuffle between multiple apps on the phone at the same time. These two features are set to transform the cab booking and boarding experience for our customers, as they multitask between work and entertainment. We are confident of scaling it up to solve for other unique needs of local markets and make our customers commute experience even more comprehensive, as we advance on our mission of building mobility for a billion Indians.
No comments:
Post a Comment